Rodrigo Castellari
Creative Director at Saatchi & Saatchi
São Paulo, Brasile
TitoloPet Shop
Agenzia
Campagna Pet Shop
Cliente Cadbury
Marca Trident Fresh
Data di Prima Diffusione/Publicazione 2012 / 10
Settore Cioccolata, Barrette, chewing-gum
Trama The film shows a young man patiently waiting for his dog’s grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: a fun choir of fish inside an aquarium begin performing the classic “Bohemian Rhapsody” by Queen. In an ascending tone, the choir spreads its euphoria throughout the pet shop, and in the final scene we witness the young man joining in the choir. 
Filosofia The new campaign for Trident Fresh goes beyond traditional flavour attributes andproposes a fresh mental renewal to its consumers. 
Tipo di Media Televisione
Colonna sonora Bohemian Rhapsody
Art Director
Art Director
Art Director
Copywriter
Art Supervisor
Creative Director
Creative Director
Account Supervisor
Account Supervisor
Account Supervisor
Account Supervisor
Account Planner
Account Planner
Account Planner
Account Planner
Account Planner
Casa di Produzione
Director Jones+Tino
Editor Jones+Tino
Executive Producer
Producer
Producer
Direttore della fotografia
Post Production
Sound
Sound Design Company
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Music
Singer

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