Titolo | Interviews from Hell |
Agenzia | Modem Media |
Campagna | Interviews from Hell |
Cliente | Kendall Tarrant |
Marca | Kendall Tarrant |
Posted | Aprile 2005 |
Settore | Comunicazione Istituzionale |
Trama | Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution. |
Tipo di Media | Interattivo |
Market | Regno Unito |
Creative Director | Paul Knott |
Creative Director | Jeremy Garner |
Creative Director | David Bryant |
Art Director | Sarah Yeh |
Art Director | Neil Barrie |
Copywriter | Sean Parkin |
Copywriter | David Bryant |
Copywriter | Paul Knott |
Copywriter | Jeremy Garner |
Designer | Albert Seleznyov |
Designer | Tom Hardwidge |
Designer | Ikem Okagbue |
Designer | Nick Child |
Director | Kieren O'Brien |
Account Supervisor | Sean Parkin |
Account Supervisor | Jeremy Garner |
Advertiser's Supervisor | Louisa Parkin |
Producer | San Takashima |
Producer | Greg Magloire |