| Titolo | GRAACC / Hope |
| Agenzia | OgilvyOne Worldwide |
| Campagna | GRAACC / Hope |
| Cliente | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| Marca | GRAACC |
| Posted | Mag 2005 |
| Settore | Istituzioni/Associazioni |
| Trama | GRAACC is a non-governmental organisation that supports poor children with cancer. In face of the many challenges they meet to continue their activities, they needed to use the Internet as a powerful means to increase the number of donations and volunteers. This piece seeks to illustrate the positive outcomes of some of the institution's work, showing that when cancer is diagnosed early, the cure expectancy rate is much higher. Through an emotional approach, it hopes to touch people, stimulating them to help GRAAC continue its history of victories. PLEASE, INTERACT. |
| Tipo di Media | Interattivo |
| Market | Brasile |
| Più informazioni | www.ourwork.com.br/hope |
| Creative Director | Marco Almeida |
| Creative Director | Adriana Cury |
| Art Director | Cassiano Saldanha |
| Copywriter | Moacyr Netto |
| Designer | Felipe Lima |
| Designer | Felipe Mahalem |
| Producer | Fernando Zomenhan |
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