New York Lottery - " Bodega Cat"

McCann New York

McCann New York New York, Stati Uniti

46203

Marca: New York Lottery
Paese: Stati Uniti

Cliente: New York Lottery

Titolo	Bodega Cat
Agenzia	McCann New York
Campagna	New York Lottery - Bodega Cat
Cliente	New York Lottery
Marca	New York Lottery
Data di Prima Diffusione/Publicazione	2017 / 11
Settore	Intrattenimento vario
Filosofia	During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
Tipo di Media	Interattivo
Lunghezza	60 seconds
Colonna sonora	How Sweet It Is
Casa di Produzione	Ridley Scott Creative Group
VFX	A52
North American Chief Creative Officer Sean	Eric Silver
McCann New York Chief Creative Officer	Sean Bryan
McCann New York Chief Creative Officer	Tom Murphy
Executive Creative Director	Mat Bisher
Executive Creative Director	Dan Donovan
Creative Director	Jason Ashlock
Writer	Jason Ashlock
Creative Director	Dominick Baccollo
Art Director	Dominick Baccollo
Chief Production Officer	Nathy Aviram
VP Producer	Chance Bassett
SVP Executive Music Producer	Eric Johnson
Music Producer	Dan Gross
Music Business Affairs Manager	Sam Belkin
Business Manager	Natalie Hernandez
Executive Account Director	Scot Beck
VP Account Director	Caroline Fuller
Account Supervisor	Molly Vossler
Assistant Account Executive	Ellery Gitkin
VP Strategy Director	Laura Frank
Director	Jake Scott
Producer	David Mitchel
Executive Producer	Tracie Norfleet
Director of Photography	Peter Deming
Editorial	Rock Paper Scissors
Editor	Carlos Arias
Assistant Editor	Maria Lee
Executive Producer	Eve Kornblum
Producer	Taylor Colbert
VFX Supervisor	Patrick Murphy
CG Lead	Andrew Romatz
2D VFX Artist	Steven Wolff
2D VFX Artist	Stefan Gaillot
2D VFX Artist	Richard Hirst
2D VFX Artist	Matt Sousa
2D VFX Artist	Kevin Stokes
2D VFX Assistant	Gabe Sanchez
3D Artist	Andrew Romatz
3D Artist	Tom Briggs
3D Artist	Jun Kim
3D Artist	Michael Cardenas
3D Artist	Joseph Chiechi
Producer	Michael Steinmann
Production Coordinator	Andrew Rosenberger
Executive Producer	Patrick Nugent
Executive Producer	Kim Christensen
Managing Director	Linda Carlson
Managing Director	Jennifer Sofio Hall
Artist	Julia Stone
Audio	Heard City
Audio Engineer	Phil Loeb
Telecine	Company 3
Colorist	Tim Masick