Volkswagen - "Boot"

adam&eveDDB

adam&eveDDB London, Regno Unito

6505

Titolo	Boot
Agenzia	adam&eveDDB
Campagna	Volkswagen British Campaigns
Cliente	Volkswagen
Marca	Volkswagen
Posted	Ottobre 2005
Prodotto	Golf Plus
Settore	Auto Nuove
Slogan	A Golf. Just a little bit bigger
Filosofia	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problema	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Risultato	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
Tipo di Media	Televisione e Cinema
Lunghezza	50 seconds
Market	Regno Unito
Director	Stacy Wall
Copywriter	Sam Oliver
Agency Producer	Maggie Blundell
Casa di Produzione	Epoch
Art Director	Shishir Patel