| Titolo | Reggae Sauce |
| Agenzia | J. Walter Thompson London |
| Campagna | Put some Music in your Food |
| Cliente | AB World Foods |
| Marca | Reggae Reggae Sauce |
| Data di Prima Diffusione/Publicazione | 2012 / 5 |
| Settore | Sughi/salse/condimenti |
| Slogan | Put some Music in your Food |
| Trama | The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. |
| Problema | Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments |
| Tipo di Media | Televisione e Cinema |
| Sound | Grand Central Recording Studios |
| Director | Merlin Crossingham |
| Account Manager | Patrick Netherton |
| Account Director | Dan Duffett |
| Account Planner | Harvey Cossell |
| Account Planner | Claire Jackson |
| Agency Producer | Denise Connell |
| Copywriter | Christiano Neves |
| Copywriter | Bruno Xavier |
| Art Director | Bruno Xavier |
| Art Director | Christiano Neves |
| Creative Director | Jason Berry |
| Executive Creative Director | Russell Ramsey |
| Casa di Produzione | Aardman Animations |
| Media Planner | Siadat Elbadri |
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