| Titolo | Children´s Drawing |
| Agenzia | DDB Berlin |
| Campagna | For boys who were always men - Volkswagen |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Giugno 2005 |
| Prodotto | Golf GTI |
| Settore | Auto Nuove |
| Slogan | For boys who were always men |
| Trama | SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months. |
| Tipo di Media | Stampa e stampati |
| Market | Germania |
| Creative Director | Amir Kassaei |
| Creative Director | Wolfang Schneider |
| Creative Director | Mathias Stiller |
| Copywriter | Ulrich Luetzenkirchen |
| Copywriter | Ilja Schmuschkowitsch |
| Art Director | Sandra Schilling |
| Photographer | F.A. Cesar |
| Illustrator | Djamila Rabenstein |
| Account Supervisor | Michael Lamm |
| Account Supervisor | Cathleen Losch |
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