Smart - "There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5"

CLM BBDO

CLM BBDO Boulogne Billancourt, Francia

6398

Titolo	There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5
Agenzia	CLM BBDO
Campagna	There are some moments you just can’t miss. Park on time with Smart
Cliente	Smart
Marca	Smart
Data di Prima Diffusione/Publicazione	2012 / 9
Settore	Auto Nuove
Trama	Not finding a parking spot is a frustrating reason for missing an important moment. So SMART and CLM BBDO chose one of the most eagerly anticipated events in France to demonstrate Smart’s ability to park anywhere, anytime, so you’re never late when it counts. Smart and CLM BBDO ambushed the launch of the new iPhone 5 at the Apple Store Opera. Anthony, the first person in line for the iPhone 5 that went on sale friday at 8am, arrived in a Smart car and was wearing a T-shirt bearing the brand name and the inscription: “There are some moments you just can’t miss. Park on time with Smart”.
Filosofia	Launch iphone 5
Tipo di Media	Eventi
Copywriter	Swann Richard
Art Director	Augustin Camus
Creative Director	Olivier Lefebvre
Creative Director	Benjamin Marchal
Creative Director	Eric Pierre
Executive Creative Director	Matthieu ELKAIM
Account Manager	Louise Rahman
Account Manager	Roxane Roullier
Account Manager	David Piperaud
Account Manager	Marie-Pierre Benitah
Advertising Manager	Valérie Reinhardt
Advertising Manager	Séverine Bertoux
Advertising Manager	Stéphane Boutier