| Titolo | The Can |
| Agenzia | FamousGrey |
| Campagna | The Can |
| Cliente | VRGT |
| Marca | VRGT |
| Posted | Dicembre 2006 |
| Prodotto | Anti-Smoking |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Be nice to smokers. They won't live as long as you |
| Trama | A girl, a smoker, puts her money in a vending machine. It's empty. Another girl offers her drink. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Belgio |
| Più informazioni | www.helpasmoker.be |
| Creative Director | Christophe Ghewy |
| Creative Director | Alasdhair Macgregor Hastie |
| Copywriter | Arnaud Pitz |
| Art Director | Antoinette Ribas |
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