Stéphanie Carre
Agency Producer at DDB Paris
PARIS, Francia
TitoloMr Potato Head (French)
Titolo (Lingua Originale)Mr Patate
Agenzia
Campagna Mr Potato Head - Hasbro
Cliente Hasbro
Marca Playskool
Data di Prima Diffusione/Publicazione 2006 / 11
Prodotto Mr Potato Head
Prodotto (Lingua Originale) Mr Patate
Settore Giochi e Giocattoli
Filosofia Starting from this position, the brand, the agency and the creatives set themselves the task of making Mr Potato Head the essential “vegetable” of the toy market.

Their film immediately reveals the fun and mad aspect of the product, while also showing the educational benefits: the freedom of play and personal expression. A formative tool for the child which makes his imagination run wild under the benevolent gaze of his parents. A creative freedom that lets him escape the normal world by inventing characters from his own imagination.
Filosofia (Lingua Originale) Tout le monde connaît Mr Patate, mais tout le monde ne voit pas l’originalité du concept produit.

DDB Paris présente Mr Patate comme le jeu où le n’importe quoi est la meilleure source d’éveil.
Problema Everyone knows Mr Potato Head, but not everyone recognises the originality or the benefits of the product.

DDB Paris presents Mr Potato Head as the toy whose “anything-goes” dimension is the best source of early learning
Problema (Lingua Originale) Tout le monde connaît Mr Patate, mais tout le monde n’a pas l’idée d’en acheter un…

C’est en partant de cette problématique que Hasbro France et DDB Paris se sont donné comme ambition de faire de Mr Patate un acteur incontournable du marché des jouets.
Tipo di Media Televisione
Lunghezza
Market Francia
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Director
Casa di Produzione

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