Western Union - "#ChainOfBetters"

DENTSU CREATIVE

DENTSU CREATIVE London, Regno Unito

12678

Questo spot fa parte della collezione ACT Responsible

Marca: Western Union
Paese: Regno Unito

Cliente: Western Union

Titolo	#ChainOfBetters
Agenzia	DENTSU CREATIVE
Campagna	#Chain of Betters
Cliente	Western Union
Marca	Western Union
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Istituti di Credito
Trama	Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask.
Tipo di Media	Web Film
Lunghezza	170 seconds
Market	Regno Unito
Più informazioni	www.chainofbetters.com
Creative Director	Richard Holmes
Creative Director	Remco Graham
Creative Team	Matt Leach
Creative Team	Jess Oudout
Account Planner	Nicole Kirkland
Producer	Charlotte Stirrup
Digital Producer	Emma Hodson
Business Director	Louise Lang
Account Director	Michelle Dunn
Account Director	Brooke Del Gallego
Advertising Manager	Simonetta Rigo
Digital Production	Media.Monks
Media Agency	MullenLowe Profero
Account Planner	Suri Patel