EA Sports - "Fiesta Bowl"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

4621

Titolo	Fiesta Bowl
Agenzia	Wieden + Kennedy
Campagna	NCAA Football '08 - EA Sports
Cliente	Electronic Arts Inc.
Marca	EA Sports
Posted	Luglio 2007
Prodotto	NCAA Football '08
Settore	Consolles per Video Games
Slogan	How Does It Feel?
Trama	Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone.
Problema	To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams.
Tipo di Media	Televisione
Lunghezza	30 seconds
Music Production	Extreme Music
Sound Design Company	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Copywriter	Clarence Ford
Art Director	Sean Donnell
Account Director	Steve Barry
Account Director	Victoria Krueger
Agency Producer	Endy Hedman
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Casa di Produzione	Form
Director	Jesse Dylan
Music Production	MoPhonics