Titolo | Rose Bowl |
Agenzia | Wieden + Kennedy |
Campagna | NCAA Football '08 - EA Sports |
Cliente | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Luglio 2007 |
Prodotto | NCAA Football '08 |
Settore | Consolles per Video Games |
Slogan | How Does It Feel? |
Trama | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
Problema | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
Tipo di Media | Televisione |
Lunghezza | |
Music Production | Extreme Music |
Sound Design Company | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Clarence Ford |
Art Director | Sean Donnell |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Agency Producer | Endy Hedman |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Casa di Produzione | Form |
Director | Jesse Dylan |
Music Production | MoPhonics |