Fiskars - "Fight"

Publicis International Oy

Publicis International Oy Helsinki, Finlandia

4149

Titolo	Fight
Agenzia	Publicis International Oy
Campagna	Fight
Cliente	Fiskars Brands, Inc.
Marca	Fiskars
Posted	Novembre 2006
Prodotto	Pots & Pans
Settore	Casalinghi vari e attrezzi da cucina
Slogan	Tools of Inspiration
Trama	A young couple is having a stereotypic situation in the kitchen a woman is throwing dishes at her man. The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups arent hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot wont come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
Filosofia	We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Problema	We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Risultato	Great fuzz around product just after few days of first airing.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Finlandia
Editor	Aarne Eklund
Direttore della fotografia	Jani Kumpulainen
Director	Mari Mantela
Production Company Producer	Timo Paloheimo
FX Supervisor	Henri Pulla
Art Director	Mikko Tikander
Account Director	Heikki Veijola
Copywriter	Tomi Winberg
Casa di Produzione	Talvi