AdForum
Richard Mott
Richard Mott
Direttore della fotografia at CRAFT
London, Regno Unito
Modifica
See all work
TitoloUnderground
Agenzia
Campagna Clever Choice
Cliente Calor Gas
Marca Calor Gas
Data di Prima Diffusione/Publicazione 2017 / 9
Settore Varie
Trama TwitterFacebookPinterestLinkedinGoogle Plus

Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.

The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.

The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).
Tipo di Media Televisione
Lunghezza
Agency
Post Production
Sound
Casa di Produzione
Media Agency
Producer
Direttore della fotografia
Executive Producer
Director
Account Manager
Account Team Lead
Creative Director
Designer
Agency Producer
Creative Team
Creative Team
Account Team Lead
Account Manager
Agency Producer
Agency Producer
Account Manager
Director
Executive Creative Director
Art Director
Creative Director
Account Manager
Brand Strategy Director
Chief Creative Officer
Strategic Planner
Agency Producer
Editor
Digital Retoucher
Post Produzione Unit Media
Casa di Produzione
Post Produzione
RTVC

People related to this work

Spot Collegati

Automatic

Marca: Calor Gas
Agency: MullenLowe UK
Media: Televisione
  • 9153

Trending

Andrew Ladden

Chief Creative Officer
Stati Uniti
Madras

Lead the creative and business development for a privately held,...

Jacobo Perez del Pulgar

Innovation Director
Madrid, Spagna
PS21

Ad nerd, tech lover & reading addict. Over 15 years working at th...

Alok Gadkar

Executive Creative Director & General Manager
Dubai, Emirati Arabi
The Classic Partnership Advertising, Dubai

Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...

Thiago Cruz

Chief Creative Officer
Chicago, Stati Uniti
Grey NY

Hello! My name is Thiago, and I’m a creative leader currently bas...

Anthony Hehir

Director - Nutrition Improvement Program
Basel, Svizzera
Royal DSM

Anthony Hehir is a South African and Irish national, born and rai...

Lisa Smith

Executive Creative Director
New York, Stati Uniti
Jones Knowles Ritchie

Lisa is a Creative Director, with 16 years of experience from sma...

Mariana O’Kelly

EVP / Executive Creative Director
Chicago, Stati Uniti
Leo Burnett

Mariana O’Kelly is an awarded Creative Leader with 27 years of In...

Allan Huon

Associate Creative Director
Paris, Francia
Dentsu Creative

2020-2023 DENTSU CREATIVE - Associate Creative Director 2018-...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started