| Titolo | Budweiser summons new rock bands to show that #RockIsAlive |
| Agenzia | Africa |
| Campagna | International Day of Rock |
| Cliente | Ambev |
| Marca | Budweiser |
| Data di Prima Diffusione/Publicazione | 2019 / 7 |
| Settore | Birre |
| Trama | In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honor of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. The stunt is based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. 5 years later, Budweiser invited Andreas Kisser, another legendary rock star, Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas comes as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement. In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead. To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Sergio Gordilho |
| Executive Creative Director | Matias Menendez |
| Creative Team | Rodrigo Barbosa |
| Creative Team | Fernando Marar |
| Creative Team | Alexandre Giampaoli |
| Creative Team | Andriws Vilela |
| Account Manager | Carol Boccia |
| Account Manager | Heloisa Pupim |
| Account Manager | Francine Pellacani |
| Account Manager | Vinícius Lopes |
| Account Manager | Rafael Mattos |
| Media Director | Antonio Arbex |
| Media Director | Bruna Morano |
| Media Director | Leonardo Araujo |
| Media Director | Fabio Vannucci |
| Account Planner | Rodrigo Maroni |
| Account Planner | Jose Lucas de Paula |
| Account Planner | Daniela Ferrari |
| Digital Strategist | Sabrina Teixeira |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Tais Olhiara |
| Agency Producer | Ian Inglez |
| Casa di Produzione | YOURMAMA |
| Director | Cassu |
| Executive Producer | Mayra Faour Auad |
| Executive Producer | André Pinho |
| Executive Producer | Fernando Carvalho |
| Coordinator | João da Terra |
| Direttore della fotografia | Maurício Padilha |
| Production Art Director | Ana Henriques |
| Make up | Aline Matias |
| Post-Production Coordinator | Vivi Torre |
| Post Produzione | Warriors VFX |
| Editing Company | Akira Nannbu |
| Sound Design Company | Satelite Audio |
| Music Director | Roberto Coelho |
| Music Director | Kito Siqueira |
| Music Director | Daniel Iasbeck |
| Sound Production | Satélite |
| Audio Post Production | Satélite |
| Advertising Manager | Ricardo Dias |
| Advertising Manager | Bruna Buas |