M.J. Bale - "Uncrushable"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Premi

20383

Marca: M.J. Bale
Paese: Australia

Cliente: M.J.Bale

Titolo	Uncrushable
Agenzia	TBWA\Sydney
Campagna	Unsuitable Journey
Cliente	M.J.Bale
Marca	M.J. Bale
Data di Prima Diffusione/Publicazione	2016
Settore	Abbigliamento uomo
Trama	M.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit.
Filosofia	To shoot its 2016 winter campaign, MJ Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce, with five days non-stop travel across nine countries and 10 modes of transport all in one suit. As soon as the the model and the small crew arrived in London, they began shooting the 2016 MJ Bale winter campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the MJ Bale suit.
Tipo di Media	Web Film
Lunghezza	127 seconds
Executive Creative Director	Wesley Hawes
Executive Creative Director	Gary McCreadie
Digital Creative Director	Russ Tucker
Creative Director	Craig Brooks
Chief Executive Officer (CEO)	Paul Bradbury
Designer	Chris Mawson
Head of Production	Jonathan Pitcher
PR Agency	Eleven
Account Director	Fiona Milliken
Account Manager	Jade Barringer
Photographer	Jake Terrey
Sound Production	Factory Studios