A. Lange & Soehne - "Time Zone"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germania

7731

Titolo	Time Zone
Agenzia	Scholz & Friends Berlin GmbH
Campagna	The Lange Timezone Event - Lange Uhren
Cliente	Lange Uhren GmbH
Marca	A. Lange & Soehne
Posted	Luglio 2006
Settore	Orologi
Trama	SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history.
Tipo di Media	Stampa e stampati
Creative Director	Matthias Spaetgens
Creative Director	Jan Leube
Copywriter	Edgar Linscheid
Copywriter	Katharina Psczolla
Copywriter	Carl Naughton
Art Director	Cathrin Ciuraj
Account Manager	Katrin Seegers
Account Manager	Cathleen Michaelis
Account Manager	Vanessa Schmoranzer
Advertiser's Supervisor	Annette Bamert
Advertiser's Supervisor	Jan Müller