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Steve Fowler
Steve Fowler
VP of Client Services at Ayzenberg Group
Pasadena, Stati Uniti
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TitoloAPB Reloaded "Be All You Can't Be"
Agenzia
Campagna APB Reloaded "Be All You Can't Be"
Cliente [a]list games and GamersFirst
Marca APB Reloaded
Data di Prima Diffusione/Publicazione 2011 / 11
Settore Consolles per Video Games
Slogan Be All You Can't Be
Trama [a]list games and GamersFirst present “Be All You Can’t Be,” the live action trailer for the popular video game APB Reloaded.  Filmed on location in Los Angeles, the spot features action-packed vignettes that begin as filmed scenes and play out as sequences in the game, all the while highlighting the urban warfare that players experience.  It also showcases the level of in-game customization at players’ fingertips using a real time transformation effect filmed over green screen where live actors “shed” their looks on the fly.  YouTube celebrities Tobuscus, SeaNanners, SMP Films and Katers17 make cameos.
Filosofia Create a live action trailer to highlight game play features, including open world urban warfare and deep character customization, in the big-budget online video game APB Reloaded.  Concept inspired by the positioning and slogan developed for the product by Ayzenberg Group and [a]list games, "Be All You Can't Be."
Problema Blend live action and game play to create vignettes that begin as filmed scenes and end as in-game sequences.
Highlight ability for in-game charactes to drastically change their looks in live action sequences.
Risultato One memorable video game trailer.
Tipo di Media Televisione
Colonna sonora "Be All You Can't Be" by Chaundon
Music Lyricist
Music Licensing
Special Effects / VFX
Special Effects / VFX
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Creative Director
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