Hospital A.C.Camargo Cancer Center - "Bags"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasile

12662

Questo spot fa parte della collezione ACT Responsible

Marca: Hospital A.C.Camargo Cancer Center
Paese: Brasile

Cliente: Hospital A.C.Camargo Cancer Center

Titolo	Bags
Agenzia	J. Walter Thompson Brazil
Campagna	Superformula to Fight Cancer
Cliente	Hospital A.C.Camargo Cancer Center
Marca	Hospital A.C.Camargo Cancer Center
Posted	Giugno 2013
Settore	Ospedali e Cliniche private
Trama	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Problema	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Risultato	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Tipo di Media	Packaging, Branding & Design
Lunghezza	120 seconds
Chief Creative Officer	Ricardo John
Art Supervisor	Fabio Simoes
Creative Director	Hernán Rebaldería
Creative Director	Santiago Dulce
Art Director	Guilherme Sakosigue
Copywriter	Fabio Ozorio
Account Manager	Luciana Rodrigues
Account Manager	Yves Rodrigues
Account Planner	Fernand Alphen
Account Planner	Isabella Mulholland
Account Planner	Stella Pirani
Media Planner	Aline Moda
Media Planner	João Dabbur
Media Planner	Andrez Sanchez
Advertiser's Supervisor	Adriana Seixas Braga
Advertiser's Supervisor	Luciana Del Nero
Art Buyer	Paula Ferrari
Graphics	Flavio Schaefer
Graphics	Flavio Colella
Casa di Produzione	Vetorzero
Executive Producer	Eliza Flores
Director	Andre Sernaglia
Director	Marcelo Fahd
Illustration	Marcelo Fahd
Illustration	Felipe Kimio
Illustration	Fernando Ricciopo
Animator - Animation	Fernando Ricciopo
Post Production	Fernando Ricciopo
Post Production	Marcelo Akira
Director	Gualter Pupo
Editor	Ricardo Mehedff
Sound Production	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Casa di Produzione	Hungry Man
Post Production	Hungry Man