| Titolo | Model |
| Titolo (Lingua Originale) | Modelo |
| Agenzia | BBDO Argentina |
| Campagna | Pressure - Lays |
| Cliente | PepsiCo Inc. |
| Marca | Lay's |
| Data di Prima Diffusione/Publicazione | 2006 / 8 |
| Prodotto | Aired Lay's |
| Settore | Fuori pasto salati |
| Slogan | Lighter, drier and less fat. |
| Trama | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
| Filosofia | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
| Problema | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Argentina |
| Creative Director | Pablo Travieso |
| Copywriter | Pablo Travieso |
| Account Executive | Alejandro Gowland |
| Director | Alvaro Hernandez |
| Production Company Producer | Jacqueline Lijtensten |
| Direttore della fotografia | Nicolas Trovato |
| Creative Director | Gonzalo Vecino |
| Art Director | Gonzalo Vecino |
| Agency Producer | Veronica Zeta |
| Agency Producer | Loli García |
| Account Director | Nicolás Pimentel |
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