EA Sports - "Field Generals"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

6197

Titolo	Field Generals
Agenzia	Wieden + Kennedy
Campagna	Madden NFL '08 - EA Sports
Cliente	Electronic Arts Inc.
Marca	EA Sports
Posted	Agosto 2007
Prodotto	Madden NFL '08
Settore	Consolles per Video Games
Slogan	It's in the game.
Trama	This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life.
Problema	To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Market	Stati Uniti
Post Production	Joint Editorial House
Audio Post Production	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Copywriter	Will Ulbricht
Art Director	Lee Jennings
Account Director	Steve Barry
Account Director	Victoria Krueger
Producer	Corey Bartha
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Casa di Produzione	RadicalMedia
Director	Greg Kohs
Editor	Matt Hilber
Direttore della fotografia	Chris Hornbecker
Music Production	Pump Audio, Inc.