Nestle - "Nescafé Jars 2"

Courage Inc

Courage Inc Toronto, Canada

1015

Questo spot fa parte della collezione ACT Responsible

Marca: Nestle
Paese: Canada

Cliente: Nescafé

Titolo	Nescafé Jars 2
Agenzia	Courage Inc
Campagna	Every empty jar is full of possibilities
Cliente	Nescafé
Marca	Nestle
Data di Prima Diffusione/Publicazione	2023
Settore	Alimentari
Slogan	Every empty jar is full of possibilities
Trama	Shedding light on what the world does with all those Nescafe jars.
Filosofia	Real, raw and genuine moments of people reusing empty jars of coffee. The film takes us on a beautiful journey, everywhere from a nonna in her kitchen where the jar is used to store pasta, to the Dios Los Muertos altar, where the jar is used as a candle holder. We see the jar used in a workshop to store hardware, and in a fashion studio to store buttons. As a rain catcher in a monsoon and as a little kid’s dragonfly catcher in a garden. As the beautiful and minimal piano track plays on, we see it being used as a paintbrush holder, a piggy bank and so much more. We are left with an empty jar and a simple encouraging proposition - ‘Every empty jar is full of possibilities’.
Tipo di Media	Esterna
Music / Sound	Vapor Music Group
Copywriter	Matt Miller
Agency Producer	Clair Galea
Chief Creative Officer	Dhaval Bhatt
Director	Omri Cohen
Direttore della fotografia	Adam Richards
Executive Producer	Marcus Trulli
Account Director	Saloni Wadehra
Chief Creative Officer	Joel Holtby
Copywriter	Chris Booth
Production Assistant	Adrian Cheung
Writer	Hemal Dhanjee
Art Director	Steve Ierullo
Production Assistant	Mark Forlenza
Art Director	Tommy Yong
Designer	Marina Khouzam
Account Executive	Julia Ovcjak
1st AC	Chris Strauser
Editorial	Outsider
Casa di Produzione	Spy Films
Post Production	Alterego Toronto