Titolo | Substitutes |
Titolo (Lingua Originale) | Suplentes |
Agenzia | Saatchi & Saatchi Argentina |
Campagna | Sprite Zero |
Cliente | Coca-Cola Company |
Marca | Sprite |
Data di Prima Diffusione/Publicazione | 2011 / 5 |
Settore | Soft drinks, acque toniche |
Problema | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero. |
Tipo di Media | Televisione |
Market | Argentina, Bolivia, Cile, Paraguay, Perú, Uruguay |
Executive Creative Director | Maxi Itzkoff |
Executive Creative Director | Mariano Serkin |
Creative Director | Joaquín Espagnol |
Creative Director | Miguel Usandivaras |
Copywriter | Matias Eusebi |
Art Director | Ammiel Fazzari |
Agency Producer | Adrian Aspani |
Agency Producer | Ezequiel Ortiz |
Account Manager | Ana Bogni |
Account Manager | Magdalena Kelly |
Account Manager | Josefina Tuzinkevisz |
Casa di Produzione | Nunchaku Cine |
Executive Producer | Claudio Pastorino |
Executive Producer | Juan Manuel Menvielle |