Michel Mimran
Advertiser's Supervisor at Lagardère Active
PARIS, Francia
TitoloComedy
Titolo (Lingua Originale)Comédie musicale
Agenzia
Campagna Comedy
Cliente Club-Internet
Marca Club Internet
Data di Prima Diffusione/Publicazione 2006 / 2
Prodotto Hot line
Prodotto (Lingua Originale) Hotline
Settore Internet Service Providers
Trama Inspired by the consequences for the consumer of an unreachable hotline, the character put into action a mad project: a grandiose musical about a man trying to join his hotline.

A very colourful way to illustrate the ravages of the unanswered hotline.
Trama (Lingua Originale) Inspiré par les conséquences, pour le consommateur, d'une hotline injoignable, le personnage met en place un projet suprenant: une comédie musicale grandiose où un homme cherche à joindre sa hotline.
Un moyen original pour illustrer les ravages causés pour une hotline injoignable
Filosofia The films expose the problems using exaggeration and humour, and put forward the ability of Club Internet to answer the consumers needs in relation to the telephone and Internet.
Filosofia (Lingua Originale) Les films exposent les problèmes en utilisant l'exagération et l'humour, mettant en avant la capacité de Club-Internet à répondre aux besoins des consommateurs en matière de téléphone et d'internet.
Problema The consumer's experience in the Internet and telephone market with its two central problems, the gigantic bill and the unending wait on the hotline, is put at the centre of the brand message.
Problema (Lingua Originale) L'expérience du consommateur du marché de l'internet et du téléphone, avec ses deux problèmes principaux (une facture énorme et une attente sans fin pour la hotline) sont mis au centre du message de la marque.
Tipo di Media Televisione
Lunghezza
Market Francia
Casa di Produzione
Creative Director
Creative Director
Art Director
Copywriter
Director
Agency Producer
Strategic Planner
Advertising Manager
Advertising Manager
Account Executive
Account Executive
Account Executive

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