Martin Terhart - WWF - N4TURE'S NUMB3R5 | AdForum Talent: The creative industry network.

Executive Creative Director at Accenture Song (formerly Kolle Rebbe)

Amsterdam, Olanda

Titolo	N4TURE'S NUMB3R5
Agenzia	Accenture Song (formerly Kolle Rebbe)
Campagna	N4TURE'S NUMB3R5
Cliente	WWF
Marca	WWF
Posted	Giugno 2022
Settore	Enti per la difesa dell'ambiente, degli animali
Trama	Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now!
Tipo di Media	Case Study
Lunghezza	97 seconds
Post Produzione	Mackevision Medien Design GmbH
Art Director	Sebastian Haus
Media Agency	Crossmedia GmbH Agentur für Mediaberatung
Copywriter	Max Wort
Executive Creative Director	Andreas Brunsch
Executive Creative Director	Steffen Bärenfänger
Producer	Kathrin Kleyh
Producer	Giulia Sanna
Head of Production	Tobias Lawrenz
3D Lead	Malte Lauinger
Account Manager	Franziska Rist
Account Manager	Carolin Rieke
Art Buyer	Vanessa Rüsch
Art Buyer	Stella Herbolzheimer
Art Buyer	Alice Feja
Audio Engineer	Klaas Nocken
Compositing	Daniel Beckmann
Creative Lead	Martin Terhart
Campaign Director	Almuth Gaitzsch
Graphic Designer	Luis Pombo
Managing Director, Creation	Fabian Frese
Photo Post Production	Martin Piechotta
Production Manager	Sascha Bugai
Senior Campaigner	Svenja Roth
Voice	Jessica McIntyre
Concept / Editing	Julian Jacobi