Volvo - "Potatoes"

Grey Brasil

Grey Brasil São Paulo, Brasile

6557

Marca: Volvo
Paese: Brasile

Cliente: Volvo

Titolo	Potatoes
Agenzia	Grey Brasil
Campagna	Potatoes
Cliente	Volvo
Marca	Volvo
Data di Prima Diffusione/Publicazione	2020 / 12
Settore	Auto Nuove
Trama	The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices.
Filosofia	Electrification is a far-reaching concept going beyond products, and it is part of Volvo Car Brasil’s DNA. The environment is a key concern for the brand, which is committed to making only hybrid and electric vehicles over the next years. To celebrate this landmark moment for the country and widely spread the idea of electrification, the brand launches the film “Potatoes”, its first a 100% Brazilian campaign. The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. A Grey Brasil’s creation, the movie “Potatoes” highlights Volvo Car’s commitment to producing only hybrid and electric vehicles as of 2021. The campaign on air until December, will be nationally broadcasted both on paid TV and online, with 60, 30 and-15-second ads. Electrification has a strategic role within the brand’s journey. By the ends of this year, Volvo will have installed about 700 free electric vehicle charging stations throughout Brazil. These stations will be integrated with Waze and Google Maps and compatible with any car brand or models. Volvo has recently launched its first free parking lot for electric and hybrid cars, and all of its dealerships offer Volvo Wallbox, a home charging station for anyone interested in easily installing this system at their houses or work premises.
Tipo di Media	Televisione
Lunghezza	60 seconds
Chief Executive Officer (CEO)	Luciana Rodrigues
Chief Creative Officer	Max Geraldo
Managing Director	Maria Pirajá
Executive Creative Director	Rodrigo Tortima
Creative Director	Rafael de Miranda
Creative Team	André Prestes
Creative Team	Gustavo Zordan
Account Manager	Fernanda Reis
Planning Team	Mariana Pagano
Planning Team	Danilo Ueno
Project Manager	Larissa Moreno
Advertising Manager	Rafael Ugo
Advertising Manager	Viviane Gonçalves
Advertising Manager	Felipe Yagi
Advertising Manager	Tatiane Faria
Art Director	Ricardo Magozo
Art Director	Rodrigo Giammarino
Art Director	Fabio Reitzfeld
Art Director	Carol Ferreira
Art Director	Stephanie Modesto
Casa di Produzione	REBOLUCION BR
Director	Carolina Markowicz
Direttore della fotografia	Juliano Lopes
Art Director	Marines Mencio
Assistant Director	Renata Racy
2nd Assistant Director and Unit	Bianca Bennecke
Finishing Coordinator	Cristiane Caffaro
Finishing Coordinator	Driano Torres
Color Grade Company	Bleach
Post Produzione	Warriors VFX
Editor	Daniela Guimarães
Executive Producer	Ciro Cesar Silva
Line Producer	Alexandre Mancen
Account Manager	Fernanda Costa
Producer	Paula Soares
Sound Production	Quiet City Music + Sound
Musical Direction and Composition	Chris Jordão
Musical Direction and Composition	Darren Solomon
Sound Designer	Andre Melges
Sound Designer	Marcos Moretto
Account Manager	Xanna D’aguiar
Account Manager	Karina Vadasz
Account Manager	Ivis Silva