| Titolo | On Rails |
| Titolo (Lingua Originale) | Auf Schienen |
| Agenzia | Springer & Jacoby Germany |
| Campagna | On Rails |
| Cliente | DaimlerChrysler |
| Marca | Smart |
| Posted | Marzo 2005 |
| Prodotto | Forfour |
| Settore | Compact & Small Cars |
| Slogan | Open your mind |
| Filosofia | The presentation of a new car takes place where it is least expected: on the Berlin subway rails - one week before it hits the street. Headline: "From April 24th also on the road. The smart forfour." |
| Problema | Following an extensive test Phase, the smart ForFour was introduced to the market in April 2004. Non-classic advertising promotions were used to generate product awareness. |
| Risultato | This spectacular promotion was witnessed by approximately 1 million subway guests. |
| Tipo di Media | Promozioni & Eventi |
| Lunghezza | |
| Market | Germania |
| Creative Director | Matthias Harbeck |
| Creative Director | Dirk Haeusermann |
| Copywriter | Jan Krause |
| Copywriter | Daniel Ernsting |
| Copywriter | Christiane Rein |
| Art Director | Alexander Sehrbrock |
| Art Director | Nina Pohl |
| Art Director | Birgit Hogrefe |
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