Thomy - "The Thomy Saurk"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Germania

2303

Marca: Thomy
Paese: Germania

Cliente: Nestlé

Titolo	The Thomy Saurk
Agenzia	McCann Worldgroup Germany
Campagna	The Thomy Saurk
Cliente	Nestlé
Marca	Thomy
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Olio/aceto/succhi limone,
Filosofia	Almost 70 years ago, THOMY revolutionised the way people condiment, by taking mustard out of pots and putting it into Aluminium tubes which can be recycled multiple times.   This easy to squeezy packaging innovation brought so much joy to people, that the THOMY tube quickly found itself enjoying the biggest market share in the Mustard and Mayo segments. But recently, Andrea Scholaster (Communication & Media Manager THOMY) feels that joy seems to be one of the things the world is lacking a bit at the moment.   “THOMY’s been a brand that’s been bringing the joy since the 1950s, so with everything that’s gone on in the world over the last few years, we felt it was absolutely, completely, entirely necessary for us to spread a bit of joy around – even if only for a moment at mealtimes. So, instead of making another TVC, we decided to take a look at our innovative heritage and create another packaging innovation that would make saucing with the THOMY tube even more fun than it already is”.   This led McCann Germany to approach THOMY with an idea to combine saucing and forking to create what they’re calling the most fun and unnecessarily efficient way to sauce a sausage and stuff.   THE THOMY SAURK.   Yes. A fork. That sauces. The world’s first tube-tachable snackcessory that turns THOMY tubes into a piece of cutlery that dishes out perfect amounts of THOMY and joy with every squeeze.   Thanks to its German-engineering, saucestainable design, patented tube-to-tongue technology, THOMY range compatibility and joy-bringing squeeze, Verena Hensel (Communication Director THOMY, Maggi, Garden Gourmet) believes that the Saurk will not only help people connect with THOMY on a whole new level, but also influence their purchase and eating behaviours around the THOMY tube as well.   “We feel that in a time where joy has never been needed more, this little fork that sauces has an important part to play. I mean just look at it. You can’t help but smile at how oddly satisfying and unnecessary it all is. You just want to squeeze it and experience it for yourself”. With THOMY planning to give away 1000 Saurks just a few weeks away from BBQ season, it’s clear that for a few lucky people, the THOMY Saurk will be an absolutely, completely, entirely unnecessarily necessary addition to all the joy that summer brings with it, but rest assured that for the rest of us, THOMY is planning more Saurk activities in the near future. To enter the competition to win 1 of 1000 THOMY Saurks, or to just find out more information, visit Thomy.de, or any of their social media channels: YouTube: @THOMYDeutschland Tik Tok: @thomy_de  Instagram: @thomy_deutschland
Tipo di Media	Case Study
Lunghezza	111 seconds
Market	Svizzera, Regno Unito
Agency	McCann Düsseldorf
Agency	Weber Shandwick - München
Agency	MRM Germany
Agency	McCann London
Agency	Weber Shandwick Cologne
Agency	Weber Shandwick - Geneva
Casa di Produzione	CRAFT
Advertising Manager	Stefan Wagner
Advertising Manager	Caroline Lemoussu
Advertising Manager	Jeanne DuPasquier
Advertising Manager	Tobias von Rohr
Advertising Manager	Andrea Scholaster
Advertising Manager	Verena Hensel
Global Executive Creative Director	Adrian Botan
Executive Creative Director	Donovan Bryan
Creative Director	Marion Bryan
Senior Copywriter	Jonathan Dennis
Senior Art Director	Sunet Willemse
Motion Designer & Editor	Jordon Marais
Senior Account Manager	Corinna Heinmoeller
Creative Excellence Manager	Connie Bedenk
Chief Creative Officer	Goetz Ulmer
German Transcreation	Thomas Auerswald
Executive Creative Director	Alexander Holtz
Motion Designer	Jan-David Winter
Senior Art Director	Katharina Wersdoerfer
Senior Application Engineer	Juergen Bogendoerfer
Management Supervisor	Henrike Mertens
Management Supervisor	Susanne Thill
Head of Insights and Channel Planning	Ivana Uspenski
Planning Director	David Braun
Digital Retoucher	Joseph Rakosi
Creative Support	Bjoern Seib
Creative Support	Rainer Klehn
Manager, Client Experience	Hannah Stumpf
Account Director	Johanna Larem
Account Director	Emanuel Rilling
Senior Manager, Media Relations	Madita Kramer
Chief Executive Officer (CEO)	Ilan Schaefer
PR & Communication Manager	Alice Reindlová
Chief Communication and Culture Officer	Petra Strobl
Global Lead, Director of Product Excellence	Carmen Bistrian
Manager, Media Relations	Ingrid Heinrich
Junior Associate	Clara Cadet
Head of Production	jonathan helmer
Line Producer	Marian Panzer
Direttore della fotografia	Matthias Miemczyk
Sound Engineer	André Weigel
Assistant Camera	Ben Lechtenberg
Motion Designer	Mathias Boyungs
Colorist	Biggi Klier
Post-production Producer	Sabine Schmalenbach
Photographer	Michael Godrabreli
Assistant Photographer	Kevin Ueffing
Production Manager, Photo	Jenny Godenschwager
Head of Art Buying	Tina Krakow
Team Lead Photo Production	Kai Martin
Team Lead Photo Production	Vera Tröger
Styling	Chana Altherr
Hair and Makeup	Eva Maria Pilartz
Influencer Management	madaly GmbH
Influencer	Oluyomi Scherrer aka Thispronto
Influencer	Malte Katenbrink
Influencer	Anna Thoma
Influencer	Maximilian Wefers
Model	Leonard Kuhnen
Model	Cheyenne Gorsic
Model	Kevin Ueffing
Model	Alessandro Comune
Model	Carmen B.