Titolo | Xbox Design Lab Originals: The Fanchise Model |
Agenzia | McCann London |
Campagna | Microsoft |
Cliente | Microsoft |
Marca | Microsoft |
Posted | Aprile 2018 |
Settore | Elettronica di comsumo e Audiovisivi |
Trama | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
Tipo di Media | Altre |
Lunghezza | |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Regional Creative Director | Sanjiv Mistry |
Regional Creative Director | Jamie Mietz |
Art Director | Jacob Bjordal |
Copywriter | Jim Nilsson |
Chief Strategy Officer | Karen Crum |
Account Planner | Charlotte Walters |
EVP | Rob Smith |
Regional Business Director | Sailesh Jani |
Account Director | Tom Oliver |
Account Manager | Lynne Carter |
Account Manager | Charlotte la Torre |
Account Executive | Sophie Grierson |
Account Executive | Alice Parker |
Project Manager | Clare Mann |
Project Manager | Mandy Wilson |
Project Manager | Paul Gillespie |
Head of Design | Dan Howarth |
Designer | Gustavo Fernandes |
Designer | Sergio Lopez |
Production Company Producer | Doris Tydeman |
Illustrator | FOREAL |
Editor | Andrew Tusabe |
Print Producer | Liam White |
Studio Manager | Ellis Faint |
Artworker | Nick Cook |
Digital Retoucher | john martin |
Digital Retoucher | Rob McDonald |
Account Lead | David Smith |
Project Manager | Craig Cameron |
Designer | Dan Miles |
Director of Communications | Jess Byatt |
Legal Expertise | HELLOWORLD |
Social Agency | Ayzenberg |
Production Company Producer | Francisco Penedo |
Editor | Paul Jenkinson |
Project Manager | Anna Curtis |
Snr. Global Consumer Marketing Manager | Josh Munsee |