Durex - "Turn Off To Turn On"

TMW Unlimited

TMW Unlimited London, Regno Unito

9406

Titolo	Turn Off To Turn On
Agenzia	TMW Unlimited
Campagna	Turn Off To Turn On
Cliente	Reckitt Benckiser
Marca	Durex
Data di Prima Diffusione/Publicazione	2014 / 3
Settore	Contraccettivi e test di gravidanza
Trama	SUMMARY: Durex called on couples to realise just how their obsession with technology was leaving them totally disconnected from one another. Using Earth Hour as the platform, a series of social posts and a short film to inspire change were created. By utilising platforms including Facebook, YouTube and Twitter (the platforms that all are so obsessed with), there was a certainty that the message would be seen and spread. There were 1.96 billion total impressions from all over the world and 85 million views of the created film getting people to #TurnOffToTurnOn.
Tipo di Media	Web Film
Lunghezza	85 seconds
Market	Regno Unito
Casa di Produzione	Mind's Eye
Chief Creative Officer	Gareth James
Associate Creative Director	Tom Harman
Associate Creative Director	George Bell
Art Director	Marcus Aitman
Copywriter	Laura Parker
Designer	Bea Maggipinto
Account Planner	Mike Phillips
Account Director	Michael Wells
Project Manager	Marlen Lutter
Project Manager	Jonny Hough
Agency Producer	Millie Graham-Campbell
Director	Charlie Phillips
Production Company Producer	Max Yeoman
Post Produzione	Gramercy Park Studios
Community Manager	Sophie Mindell
Community Manager	Caroline O'Donoghue