| Titolo | Drag Him Away |
| Agenzia |
J. Walter Thompson London
|
| Campagna |
Drag Him Away
|
| Cliente |
National Centre for Domestic Violence
|
| Marca |
NCDV
|
| Data di Prima Diffusione/Publicazione |
2012 / 4
|
| Settore | Anti-Domestic Violence, Sexual Abuse
|
| Trama | Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf. |
| Tipo di Media |
Esterna
|
| Casa di Produzione |
Grand Visual
|
| Creative Team |
Hugh Todd
|
| Creative Team |
Adam Scholes
|