| Titolo | Fight Back |
| Agenzia | BBDO Singapore |
| Campagna | Fight Back |
| Cliente | Pfizer |
| Marca | Nicorette |
| Posted | Settembre 2005 |
| Prodotto | Stop Smoking Gum |
| Settore | Medicina tradizionale |
| Slogan | Fight Back |
| Trama | A 30 second TV commercial that parodies popular fighting games to highlight the harmful effects of smoking and encourage young adults to fight back. |
| Filosofia | We created a 3D animation game that parodies popular fighting games. In the game, the character Kazami smokes a cigarette which polutes the entire scene. The smoke ends up killing the challenger Chopper, the spectators and even Kazami himself. Those who played the game had no control over the deadly power of Kazami's cigarette. |
| Problema | To develop a quit-smoking campaign targetted at tech-savvy young adults. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Singapore |
| Account Executive | Nalla Chan |
| Account Executive | Dana Ho |
| Art Director | Lilian Lee |
| Copywriter | Andrew McKechnie |
| Agency Producer | Kerli Teo |
| Creative Director | Francis Wee |
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