Titolo | Poker |
Agenzia | David&Goliath |
Campagna | Shut Up & Play - New York-New York Hotel |
Cliente | MGM Mirage |
Marca | New York-New York Hotel & Casino |
Data di Prima Diffusione/Publicazione | 2008 / 10 |
Settore | Strutture di soggiorno |
Trama | The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell." |
Filosofia | David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club. |
Problema | THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino. |
Tipo di Media | Stampa e stampati |
Media Rep. | Jessica Halter-Powell |
Chief Creative Officer | David Angelo |
Executive Creative Director | Colin Jeffery |
Creative Director | John Kieselhorst |
Art Director | John Kieselhorst |
Art Director | Eric Waetzig |
Copywriter | Brett Landry |
Copywriter | David Povill |
Copywriter | Sean Vij |
Photographer | Lauren Greenfield |
Production Company Producer | Loni Weholt |
Casa di Produzione | Isle 8 Productions |
Art Buyer | Kristy Foss |
Art Buyer | Barb Sanson |
Media Rep. | Kristen Milligan |