| Titolo | Grrr |
| Agenzia | Wieden+Kennedy |
| Campagna | Honda Power Of Dreams philosophy |
| Cliente | Honda Motor Co., Ltd. |
| Marca | Honda |
| Posted | Ottobre 2004 |
| Settore | Auto Nuove |
| Slogan | Hate Something, Change Something |
| Filosofia | Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy |
| Problema | When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly. |
| Risultato | Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Sound Design Company | Wave Studios |
| Creative Director | Kim Papworth |
| Creative Director | Tony Davidson |
| Art Director | Sean Thompson |
| Copywriter | Sean Thompson |
| Art Director | Richard Russell |
| Copywriter | Richard Russell |
| Art Director | Michael Russoff |
| Copywriter | Michael Russoff |
| Agency Producer | Charlie Tinson |
| Director | Adam Foulkes |
| Director | Alan Smith |
| Casa di Produzione | Nexus Studios |
| Sound Design Company | Amber Music |
| Group Account Director | Jonathan Campbell |
| Account Manager | Matt Berry |
| Agency Producer | Rob Steiner |
| Sound Design Company | John Waddell |
| Sound Design Company | Will Parnell |
| Sound Design Company | Johnny Burn |
| Account Manager | Francesca Sellers |
| Editor | Nexus Studios |
| Animator - Animation | Nexus Studios |
| Producer | Chris O'Reilly |
| Producer | Charlotte Bavasso |
| Producer | Julie Parfitt |
| Graphic Designer | Reese Millidge |
| Graphic Designer | Ludovik Boden |
| Graphic Designer | Adam P |
| 3D Modelling / Texturing / Animation | Darren Price |
| 3D Modelling / Texturing / Animation | Steve Brown |
| 3D Modelling / Texturing / Animation | Mark Davies |
| 3D Modelling / Texturing / Animation | Luis Juan Palares |
| 3D Modelling / Texturing / Animation | Michael Greenwood |
| 3D Modelling / Texturing / Animation | Mike Swindall |
| 3D Modelling / Texturing / Animation | Daniel Shutt |
| 3D Modelling / Texturing / Animation | Laura Russel |
| 3D Modelling / Texturing / Animation | Saul Freed |
| 3D Modelling / Texturing / Animation | Sandra Guarda |
| Compositor | Reece Millidge |
| Compositor | Eddy Herringson |
| Compositor | Moshe Sayada |
| Editor | Alan Smith |
| Editor | Adam Foulkes |
| Music Composer | Michael Russoff |
| Music Producer | Amber Music |
| Music Lyricist | Sean Thompson |
| Music Lyricist | Michael Russoff |
| Music Lyricist | Richard Russell |
| Sound Design Company | Johnnie Burn |
| Marketing Manager | Matthew Combe |
| Music Production | Amber Music |
| Animator - Animation | Alan Smith |
| Animator - Animation | Adam Foulkes |
| Editing Company | Nexus Studios |
| Music Arranger | Amber Music |