| Titolo | The Glove |
| Agenzia | McCann Athens |
| Campagna | Friends of Social Paediatrics |
| Cliente | BSB |
| Marca | BSB |
| Posted | Mag 2006 |
| Prodotto | Women Clothing |
| Settore | Abbigliamento |
| Trama | Sexism is a form of racism and for the World Day against Racism, the ad describes what millions of women-drivers would like to answer to those phallocrats doubting their right to the wheel: A raised middle finger of the glove they use to wash the dishes is a rather graphic way to say go to H... or something similar... |
| Filosofia | As sexism is a form of a racism, we focused on an anti-sexism ad created for women fed up of being accused as ignorant drivers. As BSB is a company that makes clothes for the modern woman, the ad was designed to reflect the emotions of that target group. The emotions of anger and rage against the unfair accusation by some phallocrats that women cannot drive. To those men, the ad through the glove... |
| Problema | Create an ad for the World Day against Racism |
| Tipo di Media | Stampa e stampati |
| Market | Grecia |
| Copywriter | Maria Alexiou |
| Account Director | Christos Dokos |
| Other | Athena Micropoulou |
| Art Director | Nikos Perialis |
| Photographer | Nikos Perialis |
| Creative Director | Anna Stilianaki |
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