Anna Stilianaki
founder / ceo / head creative at out to lunch
Athens, Grecia
TitoloThe Scream - Bread
Agenzia
Campagna The Screams
Cliente Boroume
Marca Boroume
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Enti per la difesa dell'ambiente, degli animali
Trama This campaign draws attention to world hunger and also to the fact that food waste adds additional climate climate issues to the planet.
Filosofia The campaign takes inspiration to Munch's artwork "The scream". The agonized face in the painting has become one of the most iconic images of modern art, seen as symbolizing the anxiety of the human condition. In this campaign, the screaming face has been recreated with different food items that easily end up in the gargabe without much thought to attract attention to the subject of food waste and its consequences on not only hunger around the world but on the planet's climate crisis as well.
Tipo di Media Stampa e stampati
Image Manipulation / Retouching
Creative Director
Copywriter
Photography
Creative Director
Art Director
Account Director

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