Maud Fontenoy Fondation - "Red Alert !"

BETC Paris

BETC Paris Pantin, Francia

Premi

4718

Questo spot fa parte della collezione ACT Responsible

Marca: Maud Fontenoy Fondation
Paese: Francia

Cliente: Association Maud Fontenoy

Titolo	Red Alert !
Titolo (Lingua Originale)	Alerte Rouge !
Agenzia	BETC Paris
Campagna	Fondation Maud Fontenoy - Association Maud Fontenoy
Cliente	Association Maud Fontenoy
Marca	Maud Fontenoy Fondation
Data di Prima Diffusione/Publicazione	2009 / 9
Settore	Environmental & Ecological Issues
Slogan	Lets clean the beaches before it destroys the ocean
Slogan (Lingua Originale)	Nettoyons les plages avant qu’il ne détruise l’océan
Trama	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
Filosofia	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Problema	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Tipo di Media	Stampa e stampati
Market	Francia
Creative Director	Sophie Anduze
Art Director	Jean Michel Alirol
Print Producer	Liliane Frémy
Copywriter	Dominique Marchand
Account Manager	Catherine EMPRIN
Account Manager	Félicie Roger
Art Buyer	Stéphanie Giordano