Jochen Sengpiehl
Chief Marketing Officer (CMO) at Volkswagen
Berlin, Germania
TitoloAnd which vehicle are you thinking of now?
Agenzia
Campagna And which vehicle are you thinking of now?
Cliente DaimlerChrysler
Marca Mercedes-Benz
PostedAprile 2005
Prodotto G-Class
Settore Auto Nuove
Trama Headline page 1

No traffic lights. No traffic jams. No tickets. No construction sites. No parking meters



Headline page 2

What car are you thinking of?



Copy page 2-3

Are you also dreaming of fewer regulations, rules, and constraints? And of following different paths and daring something unusual? Then you are surely thinking of the G-Class from Mercedes-Benz, which like hardly any other automobile fulfills the wish for independence, for freedom and new experiences, for adventure and discoveries. In short: the G-Class has proven that youth does last forever after all. It has shown that for 25 years.



Headline page 4

25 years of G-Class
Tipo di Media Stampa e stampati
Market Germania
Executive Creative Director
Advertising Manager
Account Executive
Art Director
Copywriter
Photographer

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