| Titolo | MPowered Series |
| Agenzia | Cundari Integrated Advertising |
| Campagna | BMW Mpowered |
| Cliente | BMW |
| Marca | BMW Canada |
| Data di Prima Diffusione/Publicazione | 2011 / 7 |
| Prodotto | 1 Series M Coupe |
| Settore | Sport Cars |
| Filosofia | Launch the 1M vehicle. |
| Problema | BMW had a global campaign that was rooted in "JOY". This resulted in a softer positioning for the brand and a step away from their underpinning of performance and driving dynamics. |
| Risultato | Since launch, the web films have been viewed millions of times and the #1 most viewed auto vid on youtube for June. It is the most blogged, shared, and favourite video series as well. Coverage transended advertising and automotive (Top Gear covered it twice btw), and was written about in pop culture sites like the Huffington Post, national newspapers, Fast Company and more. And finally, sales after the launch of the videos have resulted in the best month of sales in the history of BMW Canada (the host country of the videos). |
| Tipo di Media | Web Film |
| Line Producer | Ryan Slavin |
| Executive Producer | Jeff Rohrer |
| Director | Mike Mouse McCoy |
| Producer | Daryn Sutherland |
| Copywriter | Brian Murray |
| Associate Creative Director | Raul García |
| Chief Creative Officer | Brent Choi |
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