| Titolo | Cutting |
| Agenzia | Cundari |
| Campagna | Cutting |
| Cliente | BMW |
| Marca | BMW Canada |
| Data di Prima Diffusione/Publicazione | 2010 / 10 |
| Prodotto | Cold Weather Tires |
| Settore | Tires, Accessories, Oil, Petrol, Gasoline |
| Filosofia | BMWs can perform like BMWs, even in 10 inches of snow. |
| Problema | Get BMW drivers to switch from All-Season Tires to Cold Weather Tires for maximum performance in the winter. |
| Risultato | 9% increase in sales over the same time last year. |
| Tipo di Media | Direct Mail |
| Account Director | Daryn Sutherland |
| Associate Creative Director | Mike Sipley |
| Associate Creative Director | Mike Dietrich |
| Digital Retoucher | Warren Hardy |
| Graphic Designer | Sarah Cosentino |
| Copywriter | Alex Manahan |
| Art Director | Andrew Bernardi |
| Chief Creative Officer | Brent Choi |
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