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Squeak Clean
Squeak Clean
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San Francisco, Stati Uniti
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TitoloUnhealthy love
Agenzia
Campagna Unhealthy Connections
Cliente One Love Foundation
Marca One Love Foundation
Data di Prima Diffusione/Publicazione 2023 / 2
Settore Pubblica sicurezza, salute, igiene
Trama Campaign to help to educate young people and their caregivers on digital relationship abuse.
Filosofia The 30 second PSA’s show three realistic scenarios displaying the dangers of online abuse while offering One Love as a trusted resource for educating young people on how to recognize and navigate healthy versus unhealthy relationships. All ads can be viewed online and will be aired on TV networks across the country in September and October.
Mario, shows a boy whose girlfriend is intensely texting him, demanding his attention and his location – displaying unhealthy behaviors of intensity and deflecting responsibility. Stephanie, focuses on a a queer couple with a girlfriend jealous of her partner liking a photo on social media – displaying unhealthy beaviors of possessiveness and volatility. Ruth, depicts a guy trying to convince a young girl he recently started seeing to send explicit photos of herself – displaying unhealthy behaviors of manipulation and guilting.
Tipo di Media Televisione
Lunghezza
Director
Casa di Produzione
Editorial
Music

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