| Titolo | #SmartMadness |
| Agenzia | Zapping M&C Saatchi |
| Campagna | #SmartMadness |
| Cliente | Huawei Technologies Co., Ltd. |
| Marca | Huawei Mate 10 |
| Data di Prima Diffusione/Publicazione | 2017 / 12 |
| Settore | Telefoni cellulari e cercapersone |
| Slogan | #SmartMadness |
| Trama | Every mankind historical progress was seen first as an insanity. We introduce you #SmartMadness our launching campaign of Huawei Mate 10, the first smartphone with integrated AI. |
| Tipo di Media | Televisione |
| Lunghezza | |
| General Creative Director | Andrés Martínez |
| Creative Director | Carlos Gómez |
| Creative Directors | Juan Luis Poza |
| Account team | Cristina Montero |
| Cristina Montero | Sandra Tranche |
| Producer | Marisa Rodríguez |
| Production Company | Canadá |
| Director | Nicolás Méndez |
| Executive Producer | Marta Argullos |
| Director of Photography | Christos Voudouris |
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