| Titolo | Best Fries on the Planet |
| Agenzia | Leo Burnett Chicago |
| Campagna | Best Fries on the Planet |
| Cliente | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
| Marca | McDonald's |
| Posted | Novembre 2011 |
| Settore | Alimentari |
| Trama | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). |
| Tipo di Media | Televisione e Cinema |
| Editor | Nikki Vapensky |
| Director | Kenny Herzog |
| Talent | Jeff Cowie |
| Production Manager | Gretchen Hernandez |
| Producer | Samantha Howes |
| Producer | Bridget Rose |
| Executive Producer | Denis Giroux |
| Copywriter | Jason Curry |
| Art Director | Tim Ratchford |
| Creative Director | Brian Shembeda |
| Creative Director | Avery Gross |
| Executive Creative Director | John Montgomery |
| Chief Creative Officer | Susan Credle |
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