Alexandre Montenegro
Director at SHOW OFF FILMS/ MOLA
Lisboa, Portogallo
TitoloMerci, Jacques
Agenzia
Campagna Merci, Jacques
Cliente Coming Soon
Marca Coming Soon
Data di Prima Diffusione/Publicazione 2024 / 2
Settore Advertising Agencies
Filosofia Jacques Séguéla is a legend in the global advertising scene, buddies with presidents (he's the one who came up with the slogan that helped elect French President François Mitterrand). Besides, he's the mythical founder of the famous Euro RSCG agency (now Havas). As if that wasn't enough on his résumé, Jacques Séguéla is also the author of the most famous phrase in the advertising world, delivered with that typical genius cheekiness: "Don't tell my mother I work in advertising; she still thinks I play the piano in a brothel." That's why in 2018, when Pedro Bexiga and Marcelo decided to leave the Havas group to start their own independent agency, it was with a mix of surprise and disbelief that they received the news that Monsieur Séguéla was inviting them for lunch. In Paris. The next day. This film is the story of that lunch and the advices Jacques Sequela gave them, a true masterclass on how to create an advertising company, something that should be studied in management schools. In a nutshell, “Merci, Jacques”.
Tipo di Media Comunicazione corporate
Lunghezza
Actor / Celebrity
Creative Team
Creative Team
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Producer
Sound
Sound Designer
Studio

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