4G Bouygues Telecom - "Become who you want"

DDB Paris

DDB Paris PARIS, Francia

Premi

19645

Marca: 4G Bouygues Telecom
Paese: Francia

Cliente: Bouygues Télécom

Titolo	Become who you want
Titolo (Lingua Originale)	Devenez qui vous voulez (VA)
Agenzia	DDB Paris
Campagna	Become who you want - 4G
Cliente	Bouygues Télécom
Marca	4G Bouygues Telecom
Data di Prima Diffusione/Publicazione	2013
Settore	Servizi per la telecomunicazione
Trama	When Bouygues Telecom decided to launch the largest 4G network in France, DDB did not want to speak about speed but to demonstrate the real impact of the power of 4G. The “Become” manifesto is a tribute to all that we can now do, no matter who or where we are.Bringing a new dimension to its identity, in a market mainly focused on price and functional value of products and services, Bouygues Telecom claims its leadership and raise its ambition up to the revolutionary 4G technology and its impact on people lives and society. Still, despite its sense of newness, the campaign stays true to the brand’s values and constant commitment to widening access to new technologies and freeing consumer usages. That’s the meaning of the new base line: “Bouygues Telecom, le progrès vous appartient (progress is yours)”.
Tipo di Media	Televisione e Cinema
Lunghezza	90 seconds
Account Manager	Vincent Leorat
Account Manager	Anne Dauvé
Account Manager	Macha Alfandary
Account Manager	Julie Garguillo
Account Manager	Marine Hakim
Client Supervisor	Jean-Michel Stassart
Client Supervisor	Laurence Larvor
Client Supervisor	Olivia Dujardin
Client Supervisor	Ingrid Mazzoni
Client Supervisor	Cynthia Ramirez
Client Supervisor	Audrey Longuet
Client Supervisor	Bérengère Barrau
Executive Creative Director	Alexander Kalchev
Creative Director	Alexandre Hervé
Agency Producer	Sophie Mégrous
Agency Producer	Catherine Guiol
Production	Carnibird
Producer	Sam Fontaine
Director	Samir Mallal
Cameraman	Rodrigo Prieto
Post Produzione	Mikros Image
Sound Production	THE Sound Production
Music	Killers