| Titolo | Slice of Life |
| Agenzia | M&C Saatchi Group |
| Campagna | Slice of Life |
| Cliente | Allied Bakeries |
| Marca | Kingsmill |
| Data di Prima Diffusione/Publicazione | 2007 / 2 |
| Settore | Biscotti, Pane e sostitutivi |
| Problema | To re-launch Kingsmill as the brand that celebrates the classic bread moments that have a knack of bringing the family together. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Post Production | MPC LDN |
| Audio Post Production | Jungle Studios |
| Account Manager | Jeremy Hemmings |
| Account Manager | Charles Pym |
| Editing Company | Willcox & Willcox |
| Editor | Greg Willcox |
| Director | Kirk Jones |
| Agency Producer | Estella Alvares |
| Producer | Michelle Kirkman |
| Casa di Produzione | Tomboy Films |
| Account Planner | Howard Miller |
| Art Director | Simon Briscoe |
| Copywriter | Orlando Warner |
| Advertising Manager | Brian Robinson |
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