Titolo | Tigers |
Agenzia | Ogilvy New Zealand |
Campagna | Tasmanian Tigers |
Cliente | Auckland Zoo Conservation Fund |
Marca | Auckland Zoo Conservation Fund |
Posted | Aprile 2011 |
Settore | Preservation of Monuments, Parks & Wildlife |
Slogan | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
Filosofia | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
Tipo di Media | Case Study |
Executive Creative Director | Damon O'Leary |
Group Creative Director | Ben Pegler |
Creative Team | Freddie Coltart |
Creative Team | Matt Williams |
Designer | Sam Cox |
Digital Retoucher | Dan Spataru |
Account Manager | Mickaela Kerr |