New York Lottery - "Odds of Love"

McCann New York

McCann New York New York, Stati Uniti

19709

Titolo	Odds of Love
Agenzia	McCann New York
Campagna	Odds of Love
Cliente	New York Lottery
Marca	New York Lottery
Data di Prima Diffusione/Publicazione	2018 / 6
Settore	Intrattenimento vario
Trama	Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre.
Tipo di Media	Televisione
Lunghezza	60 seconds
Casa di Produzione	Furlined
Chief Creative Officer	Eric Silver
Chief Creative Officer	Sean Bryan
Chief Creative Officer	Tom Murphy
Executive Creative Director	Mat Bisher
Executive Creative Director	Dan Donovan
Creative Director	Jason Ashlock
Creative Director	Dominick Baccollo
Art Director	Johan Leandersson
Copywriter	Ryan Paulsen
Copywriter	Jack Deligter
Art Director	Eric Aragon
Chief Production Officer	Nathy Aviram
Director	Will Speck
Director	Josh Gordon
Executive Producer	David Thorne
Editing Company	Mackcut
Editor	Ian Mackenzie