| Titolo | Polar Bear |
| Agenzia |
Deutsch NY
|
| Campagna |
Don't Throw Them Away - Bronx Zoo
|
| Cliente |
Wildlife Conservation Society
|
| Marca |
Bronx Zoo
|
| Posted | Mag 2009 |
| Settore | Parchi di attrazione, parchi Zoologici
|
| Trama | April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials. |
| Filosofia | Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling. |
| Problema | Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee. |
| Tipo di Media |
Promozioni & Eventi
|
| Chief Creative Officer |
Heh Assoc
|
| Group Creative Director |
George Decker
|
| Group Creative Director |
Morgan Carroll
|
| Copywriter |
Emily Goldenberg
|
| Art Director |
Tim Hancock
|
| Agency Executive Producer |
Laura Kirby
|
| Producer |
Jeff Morgan
|
| Producer |
Cohen Anderson
|
| Media Director |
Vonda LePage
|
| EVP, Director of Broadcast Production |
Jim Frame
|
| Artista |
Laura Larocca
|
